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COSMIC LAGER
ROLE
Graphic Designer
TOOLS
Adobe Illustrator / Adobe Photoshop / Cinema4D
TYPE
Branding / Visual Identity / Packaging Design
Cosmic Lager is an obscure yet futuristic light-lager that draws inspiration from space, stars, and constellations. The logo and packaging designs showcase a mysterious galaxy theme, targeting a younger beer-drinking demographic. The brand offers three flavors: Orion, Andromeda, and Ursa Major, each named after iconic constellations. Promotional materials such as posters, social graphics, and other assets were designed to support the brand's marketing efforts.
The designs successfully conveyed the beer's distinctive and mysterious theme, differentiating it from other light-beers in a competitive and overcrowded beer market.
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