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THE ARSENAL RECORD STORE
ROLE
Graphic Designer / Illustrator
Graphic Designer / Illustrator
TOOLS
Adobe Illustrator / Adobe Photoshop / Adobe XD
Adobe Illustrator / Adobe Photoshop / Adobe XD
TYPE
Branding / Visual Identity / User Interface Design
Branding / Visual Identity / User Interface Design
Created in 2023, this project shows the complete branding strategy and interactive design for The Arsenal Record Store. This includes a distinctive mascot logo, color palette, and type. A responsive website and mobile app were created in Adobe XD to enhance the store's online presence and user experience. Marketing materials, such as business cards, flyers, email campaigns, and social media graphics, were designed to promote the store's product and identity.
It received an award of merit from the 2024 National Student Show 19 in Dallas, TX. IT also served as evidence supporting the continued offering of IMC 524: Designing Interactivity at the University of Mississippi.
